Signaling strengthened global position in response to our clients' needs
Arcadis announced the launch of its new single brand, signaling its strengthened global positioning in response to the clients' changing needs.
The new brand will be adopted across the 70 countries in which we operate and will see legacy brands being phased out, including Langdon & Seah, Hyder Consulting, ArcadisLogos and EC Harris. Callison and RTKL, our architectural brands, are also merging to create CallisonRTKL.
Neil McArthur, Chief Executive Officer said: “Our clients tell us that the challenges they face call for their business partners to adapt and innovate, to bring their best ideas and expertise from around the world. Over the past two years we have invested heavily in our business to meet these client needs. We have expanded our global account management team and positioned experts to lead the development of core value propositions that are delivered across the world. We have aligned our global and regional operating models thereby facilitating innovation and easing knowledge transfer, while enabling sharing of best practices and the use of Global Design. We are already seeing this approach bear fruit through applying our global capabilities to win work on mega projects such as the Kingdom Tower in Saudi Arabia and the protection of New York following Hurricane Sandy. Building on the rich heritage of the excellent firms that have joined Arcadis and our leading Design & Consultancy positioning, the refreshed brand reflects Arcadis’ ability to seamlessly draw on our global capabilities to provide exceptional and sustainable outcomes across the whole lifecycle of natural and built assets. Coming together under the single new brand is also an important step in bringing our people together to realize our passion of improving the quality of life and being recognized as the best.”
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